What role does the Federal Trade Commission (FTC) play regarding consumer privacy?

The Federal Trade Commission (FTC) plays a crucial role in investigating the misuse of consumer information. This responsibility is part of its broader mandate to protect consumers in the marketplace, which includes ensuring that companies adhere to fair practices and do not engage in deceptive or unfair acts that would exploit or harm consumers. The FTC monitors how businesses collect, use, and share consumer data and takes action against companies that violate privacy laws or mislead consumers regarding their data practices.

This investigative power enables the FTC to address issues related to data breaches, unauthorized information sharing, and other violations that compromise consumer privacy. By holding companies accountable for their practices, the FTC aims to enhance consumer trust in the marketplace and promote responsible handling of personal information.

In contrast, while the other options mention important aspects related to technology and advertising, they do not encompass the core function of the FTC regarding consumer privacy as effectively as the investigation of misuse does. The FTC does not primarily focus on promoting technologies, setting encryption standards, or regulating advertising practices on social media; rather, those areas are covered by other regulatory frameworks and standards.