What is the primary function of the Madrid Protocol?

The primary function of the Madrid Protocol is to reduce the costs of international trademark protection. The Madrid Protocol provides a streamlined system for individuals and businesses to register trademarks in multiple countries through a single application process. This approach significantly lowers the administrative burden and costs associated with obtaining trademark protection in various jurisdictions, making it more accessible for businesses to safeguard their brands globally.

By allowing trademark owners to file one application and designate multiple countries, the protocol simplifies what would otherwise be a complex and expensive process of filing separate applications in each country of interest. This not only saves money but also time, ensuring that businesses can quickly expand their brand presence internationally while maintaining the protection of their intellectual property.

Other options concern areas outside the primary focus of the Madrid Protocol. For instance, the enhancement of international patent processes pertains to the Patent Cooperation Treaty rather than trademark registration. Similarly, the establishment of international copyright guidelines is typically handled through treaties like the Berne Convention. Regulation of international trade agreements falls under the jurisdiction of organizations like the World Trade Organization (WTO), not the Madrid Protocol. Therefore, the focus on cost-effective trademark protection makes option B the most accurate representation of the Madrid Protocol's primary function.