What does the CAN-SPAM Act regulate?

The CAN-SPAM Act specifically regulates commercial email practices in order to set standards for sending unsolicited commercial emails, also known as spam. Enacted in 2003, the law requires that when businesses send commercial emails, they must adhere to certain guidelines. These include clear labeling of the email as an advertisement, including a meaningful opt-out mechanism, and providing the sender's valid physical postal address. The intention of the Act is to protect consumers from deceptive and unwanted emails while ensuring that legitimate email marketing practices can continue.

The options related to digital advertising strategies, social media content, and consumer privacy policies refer to different areas that are not directly governed by the CAN-SPAM Act. While they may involve aspects of advertising or consumer engagement, they do not pertain specifically to the regulation of email communications, which is the primary focus of the Act.